• CASE STUDY

10,100 Appointments.
$7.72 a Booking.
One Market Dominated.

How We Cut a Wellness Facility’s Cost Per Appointment by 69%, Drove $32K+ in Membership Revenue, and Built the Foundation for a Multi-Location Franchise Expansion.
  • Wellness & Recovery • Clearwater, FL • Paid Media

Client Snapshot

INDUSTRY

Wellness & Recovery Franchise

LOCATION

Clearwater, FL

LOCATIONS

1 (scaling to 2–3)

MEMBERS

500 monthly (at start)

CORE OFFER

Free 90-Minute Session

What They Offer

🔴 Red Light Therapy
💆 Zero Gravity Massage Chairs
🎵 Vibroacoustic Rooms
✨ Premium Recovery & Wellness Modalities
Business model: Free 90-min session → Monthly Membership Conversion
  • THE CHALLENGE

Two Problems Blocking Growth

01
Expensive Cost Per Acquisition

Cost per booked appointment was over $25 — making it nearly impossible to scale paid acquisition profitably. The 90-minute free session was their entire top-of-funnel, so every dollar wasted directly hurt growth.

02
Unresponsive Marketing Agency

The previous agency made few meaningful changes, failed to improve results, and left the client without the support or strategy needed to move the needle. They needed a partner who actually showed up.

The free 90-min session was the entire top of the sales funnel — fixing acquisition cost was mission-critical.
  • OUR SOLUTION

A Full-Funnel Marketing System

01

Full-Funnel Architecture

Rebuilt the entire marketing system from scratch, designed around the 90-min free session offer. Every touchpoint was optimized to reduce cost per booked appointment.

02

Meta
Advertising

Launched targeted Facebook & Instagram campaigns to build brand awareness in Clearwater and drive qualified traffic into the booking funnel with continuous A/B testing.

03

Google
Search Ads

Captured high-intent demand from people actively searching for wellness and recovery services — layering intent-based acquisition on top of awareness campaigns.

04

Local Brand Dominance

Built a strong local presence making the client a household name in Clearwater. Now drives referral-based appointments alongside paid — compounding ROI over time.

  • THE RESULTS

69% Lower CPA. 10,100 Bookings. 146 Memberships.

0
Booked Appointments
Total across campaign
$ 0
Cost Per Appointment
Down from $25+
0 %
CPA Reduction
In acquisition cost
0
Memberships Sold
Via $4K in ad spend
146 memberships from $4,000 in ad spend → $32,000+ minimum revenue driven (based on AOV & LTV)
  • ROI BREAKDOWN

$82K in Ad Spend. $1.56M+ in Pipeline Value.

Appointment Campaign

  • Ad Spend: $78,000
  • Result: 10,100 bookings
$1.56M+ pipeline*

Membership Campaign

  • Ad Spend: $4,000
  • Result: 146 memberships
$32,000+ revenue
  • BEYOND THE NUMBERS

$25 → $7.72 Per Booking. 1 Location → Planning 3.

BEFORE
  • $25+ cost per booked appointment
  • 500 monthly members
  • 1 location, no expansion plan
  • Unresponsive marketing agency
  • No brand presence in market
AFTER
  • $7.72 cost per booked appointment
  • 10,100+ appointments driven
  • Hired a GM to handle demand
  • Planning 2–3 new franchise locations
  • Household name in Clearwater market
  • CLIENT VOICE

They Had to Hire Staff. They Ran Out of Slots.

This is so effing good.

On seeing early campaign results

There are so many people coming in we had to hire staff immediately.

On appointment volume

We are overbooked.

On business demand
  • READY TO SCALE?

Let's Build Your Growth Engine

We build full-funnel marketing systems that drive real, measurable growth. If you’re ready to reduce acquisition costs and scale with confidence, let’s talk.

Phone Number

(407) 376-3399

Business Email

contact@automatedmarketingllc.com